SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

It has been an incredibly eventful year in terms of updates from Google. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search. Many have gone so far as to ask whether SEO as a profession is dead: for one interesting perspective, see my recent Forbes interview with Sam Roberts of VUDU Marketing. My own take is less alarmist: Google...

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10 Extremely Hilarious SEO Memes

Ok SEO’s & Webmaster’s i know you all have have been working very hard to get some backlinks for your site, you must be busy writing great content, internal linking your older content as a reference so that reader can find all the information he is looking for at one place, submitting links in directories (not crap one’s), tweaking your anchor text, making new strategies, reading every post from SEJ, SEL etc etc, optimizing...

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Social signals can enhance your SEO campaign: here’s how

The digital world is evolving at a rapid rate and change is constant with digital marketing. 20 years ago, no one could have predicted where we are today and that we would have a “Google” that can determine the success of a business online. No one knew back then that a couple of keywords relevant to the services and products of a business could either create major success, or be their downfall. Change is imminent online and if you are in...

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Google’s Hummingbird Update is More Significant than Businesses Think

Hummingbird is the biggest iteration of the Google algorithm since Caffeine in 2010. It is, however, going to have less impact immediately on search marketing than the Panda and Penguin updates. Amit Singhal, of Google, said 90% of searches have been affected by this algorithm change. It was interesting to note, however, that very little was said within the industry about affected rankings before the announcement was made. The details...

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How to Track the Online ROI of Offline Advertising

While I love online marketing and often times think that is a much better marketing investment than offline marketing and advertising, offline ads are important and add value. While we are going to see budget shift significantly from offline efforts to online campaigns, there is still going to be a ton of money going into offline ads. Much of the value from offline advertising is actually online and is typically...

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Content Marketing Minds: A Community of Authority Equals Influence

Building a community of authority. In marketing today, we toss around words like “influencer,” “advocate,” “guru,” and “thought leader” a lot. Lessons are offered for earning these distinctions and for creating marketing programs to leverage those that have. All good. Without a doubt, you become more known, liked and trusted as your “community of authority” expands. “Community of authority?” Oy, do we have another lofty term here to add to...

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How Google Updates Have Altered SEO

Monk to the release of the latest sets of updates by Google, all one tidily had to accomplish to be ranked grand in search contact was to use SEO. Proficient are populous mismated SEO techniques, but the primary duty unpunctual them is the alike, be featured as close to the top of page one as possible. Expanded avail of using search appliance maximization techniques was to drive traffic to an individual or business website. As Google continues to evolve, today ' s terrene of SEO continues to copper. But moderately than seeing this as an...

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